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News ReleasesMedia Contact(s): VAIL RESORTS AND NATIONAL FOREST FOUNDATION PARTNER TO RAISE FUNDS FOR CONSERVATION PROJECTS IN NATIONAL FOREST SYSTEM - 31 August, 2006 FOR IMMEDIATE RELEASE Media Contacts: VAIL RESORTS AND NATIONAL FOREST FOUNDATION PARTNER TO RAISE FUNDS FOR CONSERVATION PROJECTS IN NATIONAL FOREST SYSTEM Vail Resorts expects to raise up to $600,000 for local conservation projects, 3 to 4 times more than the National Forest Foundation’s next largest fundraising program of this kind BROOMFIELD, Colo.—Aug. 31, 2006—Vail Resorts, Inc. (NYSE:MTN) and the National Forest Foundation have partnered together to raise money for conservation projects in the White River National Forest in Colorado and the national forests of Lake Tahoe Basin in California and Nevada, where Vail Resorts operates its five mountain resorts of Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Throughout the 2006-2007 winter season, Vail Resorts will offer guests at its five mountain resorts the opportunity to participate in a special fundraising effort by contributing $1 on season passes, $1 on online lift ticket transactions, and $1 per room night at its Colorado-based lodging properties. Each dollar raised by Vail Resorts will be matched with 50 cents by the National Forest Foundation. Vail Resorts and the National Forest Foundation expect to raise up to $600,000 (including the matching funds), three to four times more than the National Forest Foundation’s next largest fundraising program of this kind. “The national forests offer a spectacular setting for our five mountain resorts, where millions of people of all ages come each year to recreate together. This program with the National Forest Foundation allows us to partner with our guests to further protect, enhance and improve upon these great natural treasures so they may continue to provide memorable experience to those who enjoy recreating in them,” said Rob Katz, chief executive officer of Vail Resorts. The National Forest Foundation is a nonprofit partner of the U.S. Forest Service. The National Forest Foundation helps the Forest Service improve the health of the 192-million-acre national forest system, and takes action to bring about solutions. “Projects funded by the National Forest Foundation must be responsive to local needs and involve community members and volunteers to achieve measurable conservation results,” National Forest Foundation president Bill Possiel said. “With the company’s recent purchase of wind energy to reduce its carbon dioxide emissions and this initiative to raise funds for conservation projects in the two national forest areas, Vail Resorts has demonstrated genuine environmental leadership. We are proud to be a partner with them,” Possiel explained. Building an informed, committed and active community of concerned citizens for the national forest system is an important National Forest Foundation goal. All Americans are encouraged to become Friends of the Forest™ through giving, volunteering and enjoying unforgettable outdoor experiences. “This program initiated by Vail Resorts, which we expect its guests to embrace, supports our vision for Friends of the Forest™,” Possiel remarked. “Everyone who cares about our national forests—including those who enjoy skiing, snowboarding, and other recreational activities—can learn more about the challenges and how they can help by visiting www.becomeafriend.org.” For more information about the Vail Resorts and National Forest Foundation program, guests can go to www.snow.com. About Vail Resorts ### |
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